Impossible Foods
Brand launch campaign
Most people already knew how delicious the Impossible Burger was, but they didn't know its true mission, which is to end mass meat production by 2025. Our world, our climate, needs more wildly ambitious ideas like this and less brands trying to get us to Mars. So we made a campaign for people to fall back in love with Earth and show the world not only their brand mission, but their mission to save the planet.
CD + Art direction + Design: Melinda Gorham
Watch the launch film.
After we launched their values, it was time to sell burgers. So we built “the impossible world”: A fun, tongue-in-cheek set of ads for social, retail and OOH that borrowed from the fast food market but for our modern meatless times.
