AIRBNB TRIPS
Product development and launch
In November 2016, Airbnb expanded beyond the home and introduced the world to TRIPS — handcrafted activities designed and led by local experts. I was fortunate to bring this product to life from its inception until launch. From collaborating with CEO Brian Chesky and his core team on the product’s narrative to creative directing the marketing launch.
Watch the product demo.
“One of the most successful product launches in 2016”
— Wired Magazine
The Product turned into mass marketing.
The TVC was created in partnership with TBWA.
Airbnb Trips Keynote.
Airbnb Open LA was a 3 day event that took over downtown Los Angeles to announce the release of Airbnb Trips to the world. You can watch the keynote below and get a deeper dive into the work we did.
