FIAT 500X
GLOBAL LAUNCH
This campaign is a celebration between FIAT, music and its impact in culture around the world. We reinvented the Italian classic “Volare” by bringing together the very best music from around the world. Fiat 500X was built with that same mindset. Born in Italy, but made for the world.
Watch the global launch film.
Go from A to X.
We created this highly visual campaign to celebrate the 500X’s design and that could be easily localized at a global scale. We focused on the car's flexibility, while still instilling FIAT's design heritage and flavor.