KESSELSKRAMER LOS ANGELES
Select Work 2012-2015
In 2012, I co-founded Kesselskramer Los Angeles, the LA outpost of the European creative hot shop. I was the ECD and at times Managing Director. We were a full service advertising agency, a production company and an art gallery.
The agency started with 3 partners and we grew it to 23 employees in two years, tripling our billing year after year until I left in 2015 to pursue other creative endeavors. From running Global campaigns for Diageo brands to helping create MOCAtv, the World’s first art channel on Youtube to re-branding Weedmaps, the “yelp” for medical and recreational marijuana.
MOCAtv. World’s first art channel on youtube.
We helped create the world's first art channel on youtube. We positioned MOCAtv, not as a video extension of the Museum, but as a global initiative that aims to democratize art around the world. Our content strategy and campaign combined main-stream culture with art to broaden the museums viewership and pull in an entirely new audience.
MOCA. Art is for you.
We also repositioned MOCA by giving artists and members a voice. We placed videobooths in all locations so they could share their point of view, breaking down the rigid museum walls. New membership’s increased far beyond expectations and this ethos of making art for everyone has spread across the entire institution, including curatorial efforts such as the Urs Fischer Exhibit where more than 1500 members worked with the artist to build an installation.
CD + Art direction + Design: Melinda Gorham
THE STANDARD 15th Anniversary campaign.
We celebrated 15 years of the Standard by recreating the wildest guest complaints in their history.
CD + Art direction + Design: Melinda Gorham
CITIZENM is a hotel chain conceived by KK Europe. It’s the hotel for the mobile citizen, designed for the modern business traveller. We were in charge of their hardest task yet, expanding into the US market, starting off at Times Square.
KK Los Angeles had an exhibit space where we would collaborate with renowned artists and challenge them to do work beyond the comfort zone of their usual gallery spaces. I curated 14 exhibits during my tenure there building a beautiful creative community at Chinatown’s original communist bookstore - The Happy Lion Building.
CD + Exhibit Designer: Melinda Gorham
Baseman exhibited his collection of Halloween photos from the late 1800’s to the early 1900’s for the first time ever and made mixed media pieces to accompany.
Internet artist Rafael Rozendaal debuted his music project Cold Void in partnership with Luk Bowman - we released a limited edition vinyl record with Rafael’s original art as well as recreated their music to be performed by a self playing piano.
Enjoy the full performance.
Magical art duo Pinar & Viola created a social critique on the obsession America has with gun culture. You couldn’t buy the art, you had to shoot to win. ,
Promo piece by Bullet Magazine.
